Estudio de caso: Caracterización Comunicación interna en Universidad Pública Colombiana

Case study: Characterization of internal communication in a Colombian Public University

Abstract

The purpose of this article is to present the results obtained from the characterization of the internal communication processes of the administrative staff of the Universidad del Quindío, a public Higher Education Institution, accredited in High Quality, whose main office is located in Armenia, Quindío (Colombia).

To carry out the characterization process, an observation process was planned in the initial phase, complemented in the second phase by interviews with heads of administrative units of the institution, a focus group with five of the communicators who are in charge of managing communication processes. in four strategic areas of the institution and a survey of administrative officials who have a work contract and staff, and, finally, a systematization of the information collected. The categories that were analyzed are organizational and university communication, internal communication, communication flows and communication channels.

From the characterization, it was found that the administrative staff of the Universidad del Quindío considers that there is a disarticulation of the internal communication processes due to the lack of specific guidelines to manage communication, also, they do not recognize the existence of a communications policy or protocol. On the other hand, they are satisfied with the information disseminated at the institutional level and consider that the internal communication channels, especially meetings, are effective for the communication process.